The Old SmokeHouse

01 — The brief

The Old SmokeHouse is a wood-fired BBQ restaurant on the water that we love. Their existing site is a single page with a phone number. We rebuilt the surface to handle reservations, events, and the live-music calendar that actually drives the weekend crowd.

02 — The approach

1. 01

   Atmosphere first, then operations

   The fold is a single editorial photograph and a one-line tagline. Booking, menu, and events sit one scroll below — visible immediately on mobile, but not screaming on desktop. The site reads as a place, not a portal.

2. 02

   Two menus, one structure

   Lunch and dinner are different services. The menu page reflects that with a tabbed view rather than a single PDF, and each dish carries a short note on smoke, cut, and pairing.

3. 03

   A live music calendar with depth

   Each gig gets a dedicated page with the artist's bio, set times, and a cover-charge note — turning a spreadsheet into something fans share on social.

4. 04

   Conference + event packages as their own surface

   Private dining and event packages are pulled out of the contact form and given proper landing pages with capacity, set-up options, and sample menus. The lead quality on enterprise inquiries jumps when the site does the qualifying.

03 — What we shipped

• Reservations flow with date, party size, and dietary notes
• Lunch / dinner menu split with notes per dish
• Live music calendar with per-gig artist pages
• Conference + event package pages with capacity diagrams
• FAQ + opening hours surfaced on every page

04 — What we'd ship next