Nordic Motors

01 — The brief

Nordic Motors is a regional car dealership whose existing site reads like a printed brochure. We rebuilt the storefront as a real sales tool — live inventory, financing math, and trade-in capture — to test whether a small dealership could run a digital surface that competes with the OEMs.

02 — The approach

1. 01

   Inventory as the home page

   Most dealership sites bury stock under three navigation clicks. The rebuild promotes the inventory grid above the fold with filters for body, fuel, year, and price — so the visitor's first action matches their actual intent.

2. 02

   Financing tools that compute, not just describe

   Each model page hosts a payment calculator wired to DNB, Mymoney, and Santander rate cards. The buyer sees a real monthly figure before clicking 'inquire', which changes the lead quality entirely.

3. 03

   Trade-ins as a structured form, not an email

   The trade-in flow walks through make, model, mileage, condition, and registration — capturing the data a sales engineer needs in the first call and skipping the back-and-forth email.

4. 04

   Customer reviews + newsletter as quiet trust

   Reviews surface on every model page, not just the home page. The newsletter captures buyers who are 6+ months out — the segment dealerships consistently lose to OEM mailing lists.

03 — What we shipped

• Live inventory grid with filters and detail pages
• Payment calculator wired to three financing partners
• Multi-step trade-in inquiry form
• Customer reviews on model + storefront pages
• Newsletter capture with segmented opt-ins

04 — What we'd ship next