Graniten

01 — The brief

Graniten is a Swedish high-tech pharmaceutical-packaging and healthcare-automation company we admire. Their existing site is a competent but dated corporate brochure. We rebuilt it on our own time to test whether a calm, editorial language could carry an industrial buyer without losing the credibility a regulated industry demands.

02 — The approach

1. 01

   Three business areas, three doors

   Pharmaceutical packaging, healthcare automation, and custom engineering each get their own landing page rather than being collapsed into a single 'Solutions' menu. The IA reflects how a buyer actually arrives: by use case, not by org chart.

2. 02

   Flexline as a product, not a feature

   Their flagship platform got a dedicated page with a spec sheet, integration story, and a small case-study section. Treating it as a product page rather than a marketing slide changes how a procurement team can share the link internally.

3. 03

   Global office locations as a credibility cue

   An interactive map of regional offices replaces the 'About Us' paragraph. For a multi-region industrial buyer, knowing there's a sales engineer in their time zone is the actual conversion driver.

4. 04

   Enterprise contact flow with intent

   The contact form captures business area, region, and project type — not just name and message. It mirrors the qualification a real BD team would do on a first call.

03 — What we shipped

• 12-page corporate site with three business-area landing pages
• Flexline product page with spec sheet + integration story
• Interactive office locations map
• Enterprise contact flow with business-area + region routing
• News / press section with CMS-ready structure
• EcoVadis Gold credential surfaced as a footer trust strip

04 — What we'd ship next