Vault
Role
Studio concept · Invented brand
Year
2026
Discipline
Product
01 The brief
Vault is a fictional zero-knowledge file storage product. We invented the brand, the positioning, and the marketing surface from scratch as a self-directed exercise — to see whether we could explain client-side encryption to a non-technical buyer without dumbing it down or scaring them off.
02 The approach
01
Show the workspace, then the math
The fold opens with a glanceable workspace preview — files, an activity feed, a sharing dialog. Only after that does the page dive into the delta-sync engine and the encryption model. Buyer-first ordering, not engineer-first.
02
Granular sharing as the wedge
Most file-storage marketing pages spend a paragraph on sharing. Vault gives it a full section with per-file roles, expiring links, and watermarked previews — because that's the actual reason a security-conscious team replaces Dropbox.
03
Three tiers that respect the buyer
Personal, Team, and Studio. Each tier shows what it includes and — explicitly — what it doesn't. The Studio tier names SSO + SCIM as a feature instead of hiding it behind 'contact sales'.
04
Early-access flow that takes 12 seconds
One field, one button, one confirmation page. The honesty of a concept site is that you don't pretend a CRM is on the other end.
03 What we shipped
- Marketing site with workspace preview, activity feed, and sharing dialog
- Delta-sync deep-dive section with animated diagram
- Three-tier pricing with explicit inclusion / exclusion lists
- Early-access flow + confirmation page
- Brand system: wordmark, voice, security positioning
Built with
04 What we'd ship next
Live as a concept at beautiful-2-lime.vercel.app. Were a real founder to brief us, the next move would be a docs site with the actual cryptographic primitives and a public security-bounty page — both of which a privacy product needs before launch day.