Orienthallen

01 — The brief

Orienthallen is a 1,000-square-metre international grocery in Uddevalla we admire — open since 2010, owned by Salah Omari, and stocked with food and spices from the Middle East, Balkans, and Asia. Their old site couldn't show a sortiment this wide, tell the expansion story, or answer the one question every shopper asks first: are you open today? We rebuilt the surface on our own time.

02 — The approach

1. 01

   Fresh produce as the first impression

   The fold is a market photograph — peppers, citrus, crates — with 'Uddevalla' as the location line and one sentence on what the store sells. 'Besök oss' is the only CTA above the fold. The site sells the smell of the place before it sells the navigation.

2. 02

   Four trust cues before the scroll ends

   Fresh daily, world flavours, 1,000 m² of floor space, and open every day — each gets an icon strip below the hero so a first-time visitor knows what they're walking into without reading a paragraph.

3. 03

   Sortiment as a browsable gallery, not a wall of text

   Meat, fish, spices, dairy, and produce don't belong in one undifferentiated grid. The sortiment section filters by category — Frukt & Grönt, Kött & Fisk, Kryddor, Mejeri & Konserver — with captioned product photography that mirrors how the aisles are actually organised.

4. 04

   Today's hours, always visible

   A live 'Öppet idag' indicator sits in the hero corner with the full Monday–Sunday schedule repeated in contact and footer. For a neighbourhood grocery, opening hours are the conversion event — they shouldn't require a phone call.

03 — What we shipped

• Swedish-language marketing site with market photography hero
• Owner story and expansion narrative in the about section
• Filterable sortiment gallery across four product categories
• Live opening-hours indicator with full weekly schedule
• Contact block with address, phone, and email
• Staff and in-store photography throughout

04 — What we'd ship next