iSushi

01 — The brief

iSushi is a Norwegian sushi chain we admire — eleven locations across Bergen, Stavanger, and Kristiansand, with catering, delivery, and a Roxys Diner partnership at select sites. Their existing presence couldn't carry a brand this spread out: no clear location finder, catering buried in PDFs, and nothing that sold the premium positioning their food actually deserves. We rebuilt the surface on our own time.

02 — The approach

1. 01

   Premium dark shell for a premium product

   Sushi marketing defaults to bright red and stock photos. The fold is a moody nigiri photograph, a three-city location line, and 'Sushi til alle anledninger' in editorial serif — signalling quality before the guest reads a single roll name.

2. 02

   Menu as curated highlights, not a spreadsheet

   The home page surfaces six signature dishes — Sweet Roll, Hito Laks, Spicy Salmon, and the poke bowls — with price, description, and a path to the full menu. It treats the site like a tasting menu, not a database dump.

3. 03

   Catering as a product line, not a footnote

   Three per-person packages — Classic, Deluxe, and Sushi & Asiatisk Tapas — each get a card with pricing from 298 kr, a minimum headcount, and a short description of what's included. Event planners can compare tiers without emailing.

4. 04

   Eleven locations, three cities, one index

   The location finder groups avdelinger by city — seven in Bergen, three in Stavanger, one in Kristiansand — with Roxys co-branded sites called out honestly. Delivery, student discount, and gift cards each get their own surfaced block instead of living in the footer.

03 — What we shipped

• Norwegian-language marketing site with premium dark editorial shell
• Menu highlight grid with pricing and full-menu CTA
• Three-tier catering packages with per-person pricing
• Location finder across eleven avdelinger in three cities
• Delivery, student discount, and gift-card surfaces
• Customer testimonials and Instagram gallery module

04 — What we'd ship next