Aniron Magánklinika

01 — The brief

Aniron Magánklinika is Pécs's first and defining private healthcare institution — operating since 2008 with nearly 50 clinical specialists across 37 fields. Their old site couldn't navigate a specialty list this long, surface doctor credentials, or make appointment booking the obvious first step for both private patients and corporate occupational-health clients. We rebuilt the surface on our own time.

02 — The approach

1. 01

   Trust before navigation

   The fold pairs a clinical hero photograph with a 4.9 patient-rating badge, a '2008 óta' heritage seal, and one paragraph on what the clinic actually offers — complex specialist care in one place. Időpontfoglalás is the primary CTA; the specialty index sits one click below, not buried in a footer.

2. 02

   Thirty-seven specialties, one mega-menu

   Szakrendelések split alphabetically across three columns — A through F, G through N, O through U — with diagnostics, therapy, aesthetics, screening, and occupational health as separate grouped sections. A patient looking for urology or paediatric orthopaedics finds it in two taps, not a phone call.

3. 03

   Doctors as the conversion surface

   Featured physician cards carry specialty, credentials, and a short clinical focus — not just a name and a headshot. For a multi-specialty clinic, the doctor is the product; the site treats them that way.

4. 04

   Six service paths, not one contact form

   Screening, laboratory, aesthetics, specialties, diagnostics, and therapy each get a dedicated card with distinct copy and a 'Tudjon meg többet' path. Corporate occupational health and evening appointment hours are surfaced as trust cues in a scrolling strip — because those are the reasons patients choose a private clinic over the public system.

03 — What we shipped

• Hungarian-language marketing site with clinical trust badges
• Alphabetised specialty mega-menu across 37 fields
• Featured doctor profiles with credentials and focus areas
• Six service discovery cards (screening through therapy)
• Animated clinic metrics and patient-satisfaction stats
• News feed, clinic gallery, and appointment-booking CTA throughout

04 — What we'd ship next