CELSIUS
Role
Concept · Unsolicited creative redesign
Year
2026
Discipline
Product
01 The brief
CELSIUS is a real essential-energy brand - zero sugar, 200mg caffeine, and a live-fit positioning we already admire. We rebuilt their marketing surface on our own time, for the fun of it, with a creative touch: a darker, more cinematic take on the product story that keeps the real brand cues but pushes the editorial further than a typical CPG landing page.
02 The approach
01
The can before the claim
The fold is a single hero can - condensation, rim light, wet surface - with 'Essential Energy' set in oversized type. Zero sugar and 200mg caffeine sit below the fold line, not above it. We kept CELSIUS's real product proof points; we just let the product earn attention before the spec sheet does.
02
Six flavors as a scroll gallery
Lime through orange each get a full-bleed color moment with a numbered counter and a one-line benefit strip - 200mg caffeine, zero sugar, seven essential vitamins - so the carousel reads as product proof, not decoration. The lineup mirrors the real range; the scroll treatment is ours.
03
Live Fit as editorial, not influencer
A spaced-letterform 'LIVE FIT' section anchors the middle of the page with three numbered proof points - caffeine, zero sugar, vitamins - before the flavor grid returns. We leaned into CELSIUS's existing athletic positioning with a tone that's premium without gym-bro cliché.
04
Our creative layer on a real brand
Navigation stays minimal - four editorial links and one outlined pill CTA. We didn't pretend to be their agency; we took a brand we know and asked what it would feel like with a darker shell, tighter type, and scroll-driven product moments. The craft is real; the brief was ours.
03 What we shipped
- Dark editorial marketing site with cinematic product hero
- Scroll-driven flavor carousel across six SKUs
- Numbered benefit sections for caffeine, sugar, and vitamins
- Live Fit editorial band with spaced typography
- Responsive navigation with shop-now CTA
- Footer with contact, FAQ, stores, and social links
Built with
04 What we'd ship next
We built this for ourselves - not on brief from CELSIUS. The deployment stays up at celcius-inky.vercel.app as a portfolio piece: proof of the kind of creative, product-led work we'd ship for a real CPG or energy brand if asked.