Maison Éclat

01 - The brief

Maison Éclat is an aesthetics studio in Milton Keynes we admire - injectables-led, founded in 2019, and known for natural full-face rejuvenation. Their old site couldn't sell clinical precision, surface treatment pricing, or the founder's international training story. We rebuilt the surface on our own time.

02 - The approach

1. 01

   Natural precision before the menu

   The fold is a wet-skin portrait on warm off-white with 'Natural precision.' as the headline - serif weight on 'Natural', italic teal on 'precision.' One sentence below: enhanced, but still you. Book now is the only hard CTA in the chrome.

2. 02

   Confidence as motion, not a tagline

   A scrolling 'CONFIDENCE' band repeats across the page between sections - a marquee rhythm that breaks the calm editorial pace without turning into spa cliché.

3. 03

   Three steps from £15 consultation to aftercare

   Consultation, treatment, and aftercare each get a numbered card with transparent pricing - £15 consult, from £85 treatment, aftercare included - so a first-time injectables client knows the path before they enquire.

4. 04

   Elena as the conversion surface

   The founder section carries Milan, London, and US training credentials, a pull quote, and a portrait - because in aesthetics the practitioner is the product. Two hundred twenty-plus verified reviews sit in a dedicated testimonial wall below.

03 - What we shipped

• Warm editorial marketing site with portrait hero photography
• Scrolling confidence marquee and signature treatment cards
• Three-step consultation-to-aftercare pricing journey
• Founder story with credentials and pull quote
• Testimonial wall with 220+ verified reviews
• Book-now CTA and ask-us contact widget throughout

04 - What we'd ship next